Business Pulse Radio header image 1
August 12, 2019 @ 10:17 pm

BUSINESS PULSE 010: Infusing Cannabis in Ultra-Premium Spirits with Luis Cota, CEO of Elite Beverage International

Watch Now:

BUSINESS PULSE 010: Infusing Cannabis in Ultra-Premium Spirits with Luis Cota, CEO of Elite Beverage International 

This week on Business Pulse Radio, we learn what makes Tequila Comisario an ultra-premium, highly awarded adult beverage and why cannabis-infused spirits are a natural evolution for the wine and spirits industry. 

On today’s episode, Attorney Michael Brette, founder of Small Cap Equity Advisors and author of Raising Capital for Your Business, speaks with Luis Cota, President and CEO of Elite Beverage International and owner of the Tequila Comisario brand. We learn what makes Tequila Comisario an ultra-premium beverage and why the wine and spirit industry is considered recession-proof. We learn about the challenges associated with starting a business in this industry and the legal complexities that are involved in developing and distributing spirits. We also learn how the premium spirit market compares to the craft beer market, the current shifts occurring in these markets, and what the future holds for CBD-infused wine and spirit products. 

“CBD and cannabis will be a huge part of how us, as consumers in America, use it.” - Luis Cota 

This week on Business Pulse Talk Radio: 

  • What makes Tequila Comisario unique and ultra-premium
  • Why the wine and spirit industry is considered recession-proof
  • Comparing margins between tequila and vodka
  • The challenges and legal complexities involved in starting a wine and spirit company
  • Comparing the craft beer market with the premium spirits market
  • Infusing cannabis with tequila and the challenges associated with it
  • The market potential for premium, cannabis-infused tequila
  • Luis’s future plans for Tequila Comisario and Elite Beverage International
  • His plans for the continued development and direction for Sensi Wine 

About Luis Cota: 

Luis Cota is the President and CEO of Elite Beverage International, a sales and importing company focused on the wine and spirits industry. They are the owners of premium brands such as Tequila Comisario (the world’s most awarded tequila) and Sensi wine. 

Connect with Luis Cota: 

 An Official Podcast of NetworkNewsWire 

Business Pulse Radio is the official podcast of NetworkNewsWire. NetworkNewsWire the financial news and publishing company for private and public companies. NetworkNewswire is a multi-faceted organization with an extensive team of contributing journalists and writers, helping companies target investors, consumers, journalists, and the general public. NetworkNewsWire provides visibility, recognition, and brand awareness for companies in all industries and demographics through access to network wire services, original content and editorial syndication to over 5,000 news outlets and enhanced press release services. 

For more information, visit the website at

Business Pulse Talk Radio - All Business, All the Time

Tune in LIVE every Tuesday at 10 A.M PST on 

Thanks for tuning into Business Pulse Talk Radio, “The Heartbeat of Business” with your host, Attorney Michael Brette. Connect with Michael on LinkedIn and share your favorite episodes on social media. 

As always, this information is for educational purposes only and should not be considered legal advice. As with all issues surrounding raising money, be sure and consult your own attorney, accountant, and or legal advisor before making any final decisions. 

Business Pulse Talk Radio is produced by OC Talk Radio - Orange County’s Only Community Radio Station. Giving businesses a voice on the Internet. To hear all our shows, simply visit Or tune in to our many podcast channels on iTunes, iHeart, Google Play, Spreaker, Stitcher, Soundcloud, Spotify, Radio Public, TuneIn, Player FM, and many more.

Share | Download
Business Pulse Radio