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August 19, 2019 @ 11:15 pm

When and How to Approach Investors

BUSINESS PULSE 011: Approaching Investors

 This week, Attorney Michael Brette, Founder of Small Cap Equity Advisors and author of Raising Capital for Your Business, discusses how entrepreneurs can find investors for their business and the materials they should send when pitching to investors. We learn about the importance of identifying the type of business you have and how it impacts the type of investors you should approach. 

He discusses the difference between a true startup and a seasoned business and why this difference matters to investors. He explains why business owners should avoid purchasing angel investor lists and the steps you should take before approaching investors. He also explains what materials you should send investors when trying to raise capital and why they want to know about your competition before investing in your offer. 

“Before you go out and try to contact investors, figure out where you are in the lifecycle of your business.” - Attorney Michael Brette


This week on Business Pulse Talk Radio:

  • What the SEC considers as a "pre-existing relationship"
  • Why advertising and networking are critical for finding investors
  • Why you should avoid purchasing angel investor lists
  • The importance of identifying the type of business you’re in
  • Funding platforms you can use to list your offers
  • The importance of building relationships with venture capital firms and why venture capital firms may not be suitable for your company
  • Why you should not send your business plan to potential investors - and what you should send instead
  • How your competition impacts an investor’s decision to invest in your company

 Resources Mentioned: 

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Business Pulse Radio is the official podcast of NetworkNewsWire. NetworkNewsWire the financial news and publishing company for private and public companies. NetworkNewswire is a multi-faceted organization with an extensive team of contributing journalists and writers, helping companies target investors, consumers, journalists, and the general public. NetworkNewsWire provides visibility, recognition, and brand awareness for companies in all industries and demographics through access to network wire services, original content and editorial syndication to over 5,000 news outlets and enhanced press release services.


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Thanks for tuning into Business Pulse Talk Radio, “The Heartbeat of Business” with your host, Attorney Michael Brette. Connect with Michael on LinkedIn and share your favorite episodes on social media.

 As always, this information is for educational purposes only and should not be considered legal advice. As with all issues surrounding raising money, be sure and consult your own attorney, accountant, and or legal advisor before making any final decisions.

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